Research & communications · For social causes

Applied research and communications
for social causes.

We help vet, measure, and communicate social impact. From theory to pilot to full launch — grounded in effective altruism principles.

§ What we do

Two practices, deliberately not three.

We do research for organisations that need evidence, and writing for organisations that need to be understood. Most clients come to us for one and stay for both.

№ 01

Applied research

Show what's working — and what isn't.

Contribution analysis, impact modelling, cost-effectiveness analysis, geographic weighted factor models, qualitative interviews, due diligence, and philanthropic advisory. Built for funders who actually read the methodology.

  • Contribution analysis
  • Impact evaluation
  • Cost-effectiveness analysis
  • Geographic factor modelling
  • Qualitative interviews
  • Philanthropic advisory

How we approach research →

№ 02

Communications

Translate evidence into something readers stay with.

LinkedIn campaigns, email newsletters, social media advertising, opinion pieces, web copy, PR strategy, and impact communication. The same care a research piece deserves — applied to every word your audience reads.

  • LinkedIn campaigns
  • Email newsletters
  • Opinion pieces
  • Web & landing copy
  • Social media advertising
  • PR strategy

How we write →

§ A different kind of intake form

Three short questions. One honest answer.

Most agencies start with a brief. We start with a conversation. This is a stand-in for the first ten minutes.

What we'll ask
  • 01First — who's asking?
  • 02What are you actually trying to do?
  • 03And when do you need it?
Three minutes, no email required

We'll point you to the right starting place.

Answer three questions and we'll suggest the project type that fits — an evaluation, a report, a case-for-funding, or a half-hour scoping conversation. No deck, no obligation.

Begin the conversation
§ How we work

Four habits that shape every engagement.

№ 01

Listen first

Half a day of listening before the first diagram. Most evaluation failure is born in the first meeting; we slow that meeting down.

№ 02

Show the working

Our methodology is in the appendix, the appendix is in plain English, and the conclusions are in the first paragraph.

№ 03

Write to be read

A 16-page essay your board finishes is more useful than a 60-page report nobody opens. We design for completion, not coverage.

№ 04

Stay on your side

If we're not the right fit, we'll say so — and point you to someone who is. Long-term trust over single engagements.

Most evaluation projects begin with a spreadsheet.
Ours begin with a conversation.
Nzube Ifediba, Founder
§ Start the conversation

Tell us what you're actually trying to change.

We respond to every note within two working days. If we're not the right fit, we'll say so — and point you to someone who is.