Engagements, in their own words.
A selection of research and communications projects from the last three years. Each links to a longer write-up — methodology, findings, and what we'd do differently.
Measuring the social return on investment of a school feeding programme.
A full cost-benefit analysis to assess the SROI of a school feeding programme in Kenya — converting output metrics into outcome data that funders and implementing partners could act on.
Building a theory of change for modern contraceptive uptake.
Developed the theory of change for a potential charity seeking to improve uptake of modern contraceptives in urban regions with unmet needs — grounding the model in evidence from the outset.
A rapid-response campaign positioning a sustainable housing brand after the LA wildfires.
Designed and executed a rapid-response campaign for immediate, meaningful financial relief to wildfire-affected homeowners in Los Angeles — positioning the client as a purpose-driven brand in a moment of crisis.
Launching an agricultural e-commerce platform from first principle.
Worked with Baza.ng from the very beginning — shepherding the product through launch, lead generation, and operations across three distinct phases.
A 9-month LinkedIn roadmap, 36 posts, and a complete service architecture.
Delivered a four-persona client framework, a three-pillar service architecture, a 9-month LinkedIn content roadmap, 36 fully written posts, visual assets, and creative direction.
Assessing the additionality of a potential charity entering a crowded space.
Created geographic weighted factor models using Z-scores to identify high-need, high-impact areas — considering neglectedness and tractability to establish whether a new charity could meaningfully add value.